Research

Data Valuation in Marketing Collaborations, with Ziyao Tang (as the lead author) and Paul B. Ellickson. (Wharton AI & Analytics for Business Data Grant, Revise and Resubmit at Management Science)

Using Contextual Embeddings to Predict the Effectiveness of Novel Heterogeneous Treatments, with Paul B. Ellickson, Wreetabrata Kar, and James C. Reeder, III. (Revise and Resubmit at Journal of Marketing Research)

When Linear IV Estimator Fails: Avoiding Pitfalls in Causal Effect Estimation in Targeted Marketing, Ziyao Tang and Paul B. Ellickson. (New Draft Coming Soon)

Targeting as Exploration, with Ziyao Tang and Paul B. Ellickson.

State Dependence and Targeted Promotion, with Ziyao Tang.

Information Disclosure, Social Interactions and Polarization: Evidence from Zhihu, with Ziyao Tang and Huaxia Rui. (Preparing for Submission, Draft Coming Soon)

Influencer Co-creations for Solving Cold-Start Problems: Evidence from TikTok, with Yulin Hao and Liuyi Ye. (Preparing for Submission)

Dynamic Adoption with Strategic Complementarity